Selling a home

A strong sale begins with the financial outcome you need from the property.

Selling is not only about maximizing price. Timing, equity, next-home financing, repairs, transaction costs, and certainty of closing all affect the decision.

Pricing strategy

List price should reflect market conditions, comparable sales, property condition, and the seller's objectives.

Preparation

Repairs, cleaning, staging, photography, and presentation can affect buyer response and marketability.

Offer quality

Price matters, but financing strength, contingencies, credits, timelines, and certainty of closing also matter.

Inspection and appraisal

Buyer due diligence and lender appraisal can create negotiation points after contract acceptance.

Net proceeds

Mortgage payoff and transaction costs determine how much equity is actually available after closing.

Next move

If another purchase is planned, sale timing and proceeds should be coordinated with the next financing strategy.